Pick the presenter your customers will recognise.
Every persona below is a complete character — who they talk to, how they sound, what they post about and the hooks they open with. Choose one, tell it about your business, and it fronts every video you make.
Showing 52 of 52 personas
Premium shelf
Our most fully-written characters — longer backstories, more content pillars and more hook direction to work from.
The Local Plumbing Expert
Trusted emergency and home plumbing advice
For Homeowners and landlords in the service area
The Hair Transformation Artist
Hair inspiration, education and big reveals
For Women 20-50 in the local area
The Restaurant Host
Behind the pass — dishes, stories and local flavour
For Local diners, date-night planners, foodies
The Property Insider
Local market truths for buyers and sellers
For Home sellers, buyers, movers in the area
The Pet Pamperer
Adorable transformations and pet-parent tips
For Local pet owners (dogs primarily)
The AI Tools Scout
The AI tools actually worth your money
For Freelancers, small business owners, creators
The Barbershop Voice
Fresh cuts, real talk, local barbershop culture
For Men 16-45 in the local area
The Cleaning Perfectionist
Satisfying cleans and honest home-care hacks
For Busy professionals, families, landlords (end of tenancy)
The Craving Creator
Late-night cravings and loaded-food energy
For 18-35 local delivery orderers
The Gadget Truth-Teller
Honest tech reviews — worth it or skip it
For Tech-curious buyers 20-45
The Honest Mechanic
Car care without the garage rip-off
For Everyday drivers, first-car owners
The Local Champion
Hyperlocal spotlights — the best of your town
For Residents of the tenant's area
The No-Nonsense Trainer
Real fitness results without the gimmicks
For Beginners and returners 25-50
The Tax Translator
Small business tax and money admin in plain English
For Sole traders, small ltd company owners, side hustlers
The Weeknight Cook
Fast, affordable recipes real people actually make
For Busy households, students, budget cooks
Every persona
The Beauty Realist
Beauty products tested on real skin, real budgets
For Beauty buyers 18-45
The Boutique Stylist
Independent fashion finds and styled looks
For Women 25-55 who shop local
The Calm Curator
Slow down — massage, spa and self-care rituals
For Stressed professionals, gift buyers
The Confidence Instructor
Pass your test with calm, clear guidance
For Learner drivers 17-25 and their parents; nervous adult learners
The Dessert Tempter
Pure indulgence — desserts that break the algorithm
For 16-35 sweet-tooth locals, celebration buyers
The Detailing Obsessive
Car transformations and paint-perfect care
For Car enthusiasts, lease returners, sellers
The Event Feast Planner
Weddings, parties and corporate spreads done right
For Engaged couples, party planners, office managers
The Eye Health Guide
See better, look better — eye health and eyewear style
For Adults 25-65, parents (kids' eye tests), screen workers
The Fitness Gear Realist
Fitness kit and supplements — evidence over hype
For Gym-goers and home-fitness buyers 20-40
The Flower Poet
Blooms, meaning and never-miss-an-occasion
For Gift buyers (heavily occasion-driven), event planners
The Fresh Food Champion
Butcher/greengrocer-style fresh, local, seasonal
For Home cooks, families, quality-seekers
The Friendly Dentist
Taking the fear out of the dentist's chair
For Families and nervous patients
The Gaming Value Guide
Games, gear and setups worth your money
For Gamers 16-35
The Garden Whisperer
Seasonal garden and landscaping inspiration
For Homeowners with gardens, 35+
The Grade Builder
GCSE/A-level confidence for students and parents
For Parents of 11-18s; students
The Grounded Motivator
Motivation without the hustle-bro nonsense
For 20-40s wanting momentum, not delusion
The History Hook
Stories from history you can't scroll past
For Curious 18-55s
The Home Find Hunter
Home and kitchen finds that actually deliver
For Homeowners/renters 25-45, gift buyers
The Landlord's Guide
Compliance, tenants and stress-free lettings
For Landlords and accidental landlords
The Moment Keeper
Photography that tells your story — and how to look great in it
For Couples, families, local businesses needing brand shots
The Money-Saving Scout
Everyday savings, deals and money habits
For Budget-conscious households 25-55
The Mortgage Navigator
First homes, remortgages and rate realities
For First-time buyers, remortgagers
The Moving Day Fixer
Stress-free moves and packing wisdom
For Home movers, downsizers, first-time buyers
The Nail & Lash Bestie
Nail art, lash looks and beauty-appointment vibes
For Women 18-40
The Neighbourhood Barista
Coffee craft and third-place community vibes
For Remote workers, parents, weekend brunchers
The Parenting Ally
Real-life parenting hacks, zero judgement
For Parents of 0-12s
The Pest Prevention Pro
Keep pests out before they get in
For Homeowners, restaurants, landlords
The Recovery Coach
Move better, hurt less — physio-led education
For Desk workers, gym-goers, 30-60 with aches
The Renovation Storyteller
Extensions, lofts and full renovations made simple
For Homeowners planning renovations
The Roof Doctor
Roof checks, repairs and storm-season advice
For Homeowners, especially post-storm
The Security Neighbour
Home security tips from your local locksmith
For Homeowners, renters, small shops
The Skin Science Educator
Evidence-led skin and aesthetics education
For Adults 25-55 researching treatments
The Straight-Talking Electrician
Electrical safety and smart-home know-how
For Homeowners, small landlords, small business owners
The Travel Deal Hunter
Fly better, pay less — deals and travel hacks
For Holiday planners 25-50, city-breakers
The Trusted Vet Voice
Pet health guidance owners can actually use
For Pet owners of all kinds
The Wedding Calm
Beautiful weddings without the breakdown
For Engaged couples, mostly brides 25-38
The Weekend DIYer
Renter-friendly and budget home improvements
For Renters and first-home owners 22-40
Not sure which fits your business? We'll point you at one.
Ask usWhat you're actually buying
- A consistent AI presenter — the same face in every video you make with them.
- A matched voice and speaking style.
- A written character brief you own and can rewrite. That brief is what shapes every script, so the persona sounds like your business rather than a stock template.
- Ready-made content pillars and opening hooks in that character's voice.